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ESL Lesson Plan: Why McDonald's Failed in Bolivia

Why McDonald's Failed in Bolivia

Lesson Overview

What should a business consider before entering a new market? In this excellent C1 ESL lesson plan, students explore cultural, political and economical influences. You’ll love it!  

This C1 ESL lesson plan starts off with a fun warmer where students discuss the fast food industry. Next, there are a series of comprehension questions which test their…

What should a business consider before entering a new market? In this excellent C1 ESL lesson plan, students explore cultural, political and economical influences. You’ll love it!  

This C1 ESL lesson plan starts off with a fun warmer where students discuss the fast food industry. Next, there are a series of comprehension questions which test their understanding of the video. Following that, students are presented with a series of vocabulary activities before being asked to discuss quotes from the video. 

Students get to bring all the newly acquired language together in a specific speaking practice task. Here participants read two case studies before presenting their ideas and plans to the class. The lesson finishes with a debate exercise that your students will love. 

Activity Layout

  1. Warm up. 
  2. Entering a new market. 
  3. Video: True or false. 
  4. Video analysis. 
  5. Case studies. 
  6. Debate. 

Homework

This C1 ESL business lesson is complete with a superb homework task. Students are given a fantastic video which they asked to watch before writing detailed answers to the questions provided on the worksheet. You are going to love this less on plan! Activities: 

  1. Video analysis.
  2. Video: Writing task. 

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