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ESL Lesson Plan: Why Nike Is Struggling

Why Nike Is Struggling

Lesson Overview

In this advanced ESL Business English lesson, students explore why Nike is struggling. Through engaging activities—like picture analysis, video comprehension, discussions, and debates—they will learn key vocabulary, analyze real quotes, and practice the 2nd conditional. This lesson builds critical thinking and communication skills while deepening business knowledge.

This advanced business lesson plan titled "Why Nike Is Struggling," is designed with a well-defined structure to provide the necessary support to students, enabling them to make progress and fully enjoy the class.

Activities: 

  1. Warm Up: Picture round. 
  2. Video: Definitions. 
  3. Video: Comprehension. 
  4. Video Quotes: Part 1
  5. Video Quotes: Part 2
  6. Discussion. 
  7. Debate. 
  8. Free Talk with the 2nd Conditional.

Homework:

As always with the business English lesson plans from ESL Pals, there is a detailed homework task so students can continue learning in their free time. Here, the students are given a text analysis task in which they can practise; writing, reading and expanding their vocabulary and grammar knowledge. 

  1. Article: Why Nike Is Struggling. 
  2. Writing task. 

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